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KERKER History

Sustainable Growth

It was a time of transition to boost the company’s status asa comprehensive beauty company, and a time of further growth. With the materialization of the 3 key business groups of hair/service, product/distribution, and education, the core-ability-centric grouping took place.

KERKER Hatch

Revived KERKER: One for All, All for One

KERKER's Table

Pursuing stable corporate growth by harmonizing KERKER’s employees, customers and KERKER people

Happiness Together

KERKER's corporate values, which help its employees and customers share laughter, dreams, and success

2015
  • Catchphrase 'Together We can make it'
  • China Beijing MIJO IMAGEDESIGN CO.LTD MOU 체결
  • treecode academy makes an agreement with International salon & Academy Group ‘SACO’
  • managing an Leechulhairkerker and Maquillee(201 store)
2014
  • Catchphrase ‘Happiness Together’
  • The first KERKER Day held
  • 2014 KERKER TREND –“Identity” presentation
  • Treecode Academy Corporation became independent as a separate academy corporation
  • Announcement of the re-establishment of 2014's new corporate value
  • KERKER Angel ‘Dreaming children 3rd’ progress
  • 9th AHF participated (in SHANGHAI)
  • Health and Welfare host Project to vitalize K-Beauty participate
  • Starting ceremony of The First KERKER Dream Mentoring
  • MOU with Gangnam police station ‘experiential working for North Korean defector and multi-cultural family’ progress
  • LC Cosmetics Concept Salon ‘La BRIDGE’ launched
  • Industry-school cooperation project's symposium (25 school participation)
  • LC Cosmetics Wild flower Perm product 'HUMO' launched
  • MOU with ‘Good people’ about building Vietnam School
  • Treecode, awarded The 2014 Korea Beauty Industry grand prize(in academy)
  • Lifestyle Product/Distribution area began, Lifestyle retail brand ‘BOE’ launched
2013
  • Catchphrase "KERKER's Table" created
  • HQ and Treecode Academy moved to larger facilities
  • Renewal of KERKER's hair brand KAOLA
  • Participation in the 8th AHA Hair Showin Shanghai
  • KERKER Junior Show “MAGIC8”was held
  • KERKER Angel's mentoring program, "Dreaming Children" 2nd unit (World Vision), launched
  • Started operation of 200 shops, including the LEECHUL HAIR KERKER, Marquillee, and DOOFREE beauty franchises
2012
  • Catchphrase "KERKER Hatch" created
  • KERKER's hair brand LC PROFESSIONAL launched
  • Construction of Marquillee HQ building completed
  • DOOFREE (joint project with Shinsegae Group) launched (opened in Gangnam Boons)
  • Participated in the 7th AHA Hair showin Macau
  • KERKER Junior Show "BESPOKE" held
  • KERKER Angel's volunteer work in Vietnam
  • KERKER Angel's mentoring program, "Dreaming Children" 1st unit (World Vision), launched
  • Industry-school cooperation project's beauty lab donation (Seo Seoul Life Science High School and Incheon Practical Science High School) made
2011
  • LC Cosmetics (product manufacturing and distribution company) founded
  • Treecode Academy opened
  • CSR foundation KERKER Angel established
  • Presentation of KERKER F/W Hair Trend in Harbin
  • Presentation of KERKER S/S Hair Trend in Harbin and Tokyo
  • Participation in the 6th AHA Hair Show in Macau
  • KERKER Junior Show "De Stijl" held

Trusted Diversification

It is a time of the continuing expansion of KERKER's business areas, such as accelerated overseas expansion through the rapid growth following the changes in consumers' lifestyles.

2010
  • Premium hair salon "Marquillee" launched (Cheongdam Head Office opened)
  • Presentation of KERKER S/S Hair Trend in Paris
  • Participation in the 5th AHA Hair Showin Macau
  • KERKER Junior Show "Warriors" held
2009
  • KERKER's hair clinic brand KAOLA launched
  • Presentation of KERKER F/W Hair Trend in Guangzhou
  • Presentation of KERKER S/S Hair Trend in Seoul
  • Participated in the 4th AHA Hair Show in Guangzhou
  • KERKER Junior Show "Revolution" held
  • 100th LEECHUL HAIR KERKER shop opened
2008
  • First external audit in the history of the beauty industry conducted (Financial Supervisory Services' corporate disclosure)
  • Presentation of KERKER F/W Hair Trend in Beijing
  • Participated in the 3nd AHA Hair Show in Guangzhou
2007
  • KERKER China Corporation established
  • KERKER China's 1st shop in Beiyuan and 2nd shop in Soho established
  • Presentation of KERKER S/S Hair Trend in London
  • Participated in the 2nd AHA Hair Show in Bangkok
  • 90th LEECHUL HAIR KERKER shop opened
2007
  • Name changed to KERKER Corporation
  • Participated in the 1st AHA(Asia Hair Designer Association) Hair Show in Malaysia

Creative Takeoff

At the time when the consumers became trend-conscious, when their desire for beauty increased, and when the competition in the hair franchise industry became fierce, KERKER consolidated its differentiation from its competitors through creative business development, and increased its brand value a step further.

2005
  • Beauty institute "Misa Studio 700" opened
  • Installation art exhibit "Aura" held
2004
  • Special perm device "Enoruba" developed (patent registered)
  • 50th LEECHUL HAIR KERKER shop opened
2003
  • Mori Company founded for the development of KERKER products (perm chemicals and beauty devices)
  • Disposable Coneck Hair Band developed for the improvement of the company’s franchise service (utility model)
  • The industry's first photo exhibit, "NOW, HERE AND THERE," with photographer Jung-man Kim, held at CAIS Gallery
2002
  • Participated in the Beautiful Foundation's "Share 1% Campaign" for the first time in the beauty industry
2001
  • 30th LEECHUL HAIR KERKER shop opened
2000
  • HAIR KERKER Corporation founded
  • The first academy graduates' "The Junior Show" held

Successful Buildup

In the 1980s, when the expressions like 'beauty shop' and 'barber shop' were more familiar, the era of an authentic hair franchise began with the appearance of LEECHUL HAIR KERKER, which differentiated brand value and identity. In just 10 years after the opening of the first shop, LEECHUL HAIE KERKER was chosen to be part of the 100 Hair Salons in Asia list, which announced its successful start.

1999
  • KERKER brand registered
  • Chosen as one of 100 Hair Salons in Asia by ESTETICA
  • LEECHUL HAIR KERKER opened in department shops, hotels, and discount shops
1998
  • 12th LEECHUL HAIR KERKER opened
1997
  • Schoolship contract entered into with Vidal Sassoon Academy in UK
  • LEECHUL Creative Beauty Academy established
1988
  • First LEECHUL HAIR KERKER (Cheongdam Head Office) opened